We've been through this before. Economic slow-downs in 1990-1991 and again in 2000-2001, left us all wide-eyed and walking in circles. There are many things that you need to do during these times. Cost-cutting, focused decision making and remaining positive are just a few. What you should not do is tuck away and hide, which is essentially what you are doing when you cut out your marketing plans altogether. There is a way to stay out in front of your customers while still cutting costs.

Multi-channel promotion is the most effective approach so continuing on with some programs is essential - it depends on your industry. But, you can still save significant costs by reducing existing programs and using the internet to fill the void. Alpha Dog can help you come up with a plan to move forward.